"How Much Should a Website Cost?" — The Honest Answer
It's the first question every business owner asks, and the hardest one to answer honestly, because website pricing varies enormously depending on complexity, platform, and who's building it. This guide gives you real, practical numbers for 2026 — not vague "it depends" answers.
What Actually Drives the Price?
- Number of pages and content complexity
- Custom design vs. template-based design
- Functionality — bookings, payments, dashboards, user accounts
- Platform — WordPress, Shopify, or fully custom code (React/Next.js)
- SEO setup — technical SEO, schema markup, content structure
- Ongoing maintenance and hosting
Two websites that look similar on the surface can cost 5x apart depending on what's happening underneath.
2026 Pricing Breakdown
| Website Type | Estimated Cost (PKR) | Rough USD Equivalent |
|---|---|---|
| Landing Page | 30,000 – 70,000 | $110 – $250 |
| Business Website (5–10 pages) | 90,000 – 220,000 | $320 – $780 |
| E-Commerce Store | 180,000 – 550,000 | $650 – $1,950 |
| Custom Web Application | 350,000+ | $1,250+ |
These ranges reflect professionally built sites — not $50 template flips that break on mobile and hurt your SEO before you even launch.
Where the Money Actually Goes
- Discovery & Strategy — understanding your business goals and audience
- UI/UX Design — wireframes and visual design
- Development — frontend and backend build
- Content & SEO — copywriting, on-page SEO, schema markup
- Testing & QA — cross-browser, cross-device testing
- Launch & Training — deployment, handover, and support
A cheap website that skips steps 3–5 might launch faster, but it usually costs more in the long run through lost leads and emergency fixes.
Hidden Costs to Ask About Upfront
- Domain and hosting renewal fees
- SSL certificates (should be included, but confirm)
- Ongoing maintenance and security updates
- Content updates after launch
- Third-party plugin or app licensing fees
Always ask for a breakdown that separates the one-time build cost from recurring annual costs — reputable agencies will give you this without hesitation.
Cheap vs. Value: What to Actually Compare
Don't compare quotes on price alone. Compare:
- What platform will it be built on, and who owns the code?
- Is SEO included, or a separate add-on?
- What's the support and revision policy after launch?
- Can you see real examples of similar past work?
Always choose quality over cheapness. A website that doesn't rank on Google or convert visitors is a wasted investment, no matter how little you paid for it.
Why Choose Abbas Digital Agency
At Abbas Digital Agency, we give every client a transparent, itemised quote before any work begins — no hidden fees, no surprise invoices. Our websites are built on modern, scalable technology (React, Next.js, Supabase) with SEO baked in from day one, not bolted on afterward.
Want a real, no-obligation quote for your project? Talk to our team today and get honest pricing based on what your business actually needs.

